If you were tasked with finding the perfect match for Satan, what traits would you look for in a potential mate? Dark, difficult and demonic might be a good start. Sounds a lot like… the year 2020.
The ad opens with a red-hot Satan (no, literally, he’s red) sitting on his fiery throne in hell, looking lonely and scrolling on his phone.
He’s matched with someone, and they meet. “Two zero, two zero?” he asks, confirming he’s identified the right woman. “Please, call me 2020,” she replies.
The two (played by actors Aaron Reed and Natalie Roy) bond over both being from hell, and we get a montage of them sharing all sorts of romantic 2020 moments, like working out together in a closed gym, enjoying a movie in an empty movie theater, stealing rolls of toilet paper, and snapping pictures in front of a dumpster fire. It’s set to Taylor Swift’s rerecorded version of her song Love Story.
“I don’t want this year to end,” Satan says, in a statement most of us probably would disagree with.
The ad, which has been viewed millions of times, both makes fun of a hellish year and makes it clear that finding love —— is possible, even during the suckiest of times. “We just imagined what a ‘2020 match’ would look like and this video was the natural, slightly warped result,” Reynolds said in a statement.
As part of the clever campaign, Match even created dating profiles for Satan and 2020, who describes herself as “more of a homebody.” As for the scariest thing she’s ever done, “I’m still working on it.” Uh-oh.