Sunday, July 25

Can you afford Apples new $549 AirBra Max? Plus, the marketing industrys fear factor: Wednesday Wake-Up Call –

$549 things that make you go hmmmm …

Apple has triggered social media wags with the price tag on its latest product release. AirPods Max, over-the-ear headphones that are meant to strike “a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods,” per Apple’s typically poetic hype, will cost $549 when they go on sale Dec. 15.

As the Ghost of Luke Ellington (@LukeReuel) tweets, “Air pods max cost more than the PS5. Y’all trippin @Apple.”

Ivy home for christmas (@sincerelyivy_) declares that “for $550 those airpods max better give me echolocation like bailey from finding dory.”

Meanwhile, Steve Kovach (@stevekovach), the technology editor at, tweets, “Sorry, I can’t hear you. My AirPods Max automatically mute poor people.”

Adding to the amusement: the look of the headphones’ carrying case—which Parkscope Joe the Squirrel (@parkscopejoe) and others have likened to a bra.

#OneMoreThing:  Not Jony Ive (@JonyIveParody) suggests that you’ll also need the Apple AirPods Max headphone stand (see it here), for just $999.

That’s probably a better joke than the one we were going to make about $749 Apple AirPanties.

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