The brand is strong.
Louisville public radio DJ Kyle Meredith released a snap of Taylor Swift’s Christmas card this year — no, we didn’t get one; and yes, we are shattered — and not only does it reference her most recent album, July’s “Folklore,” but it stars her cats Meredith Grey, Olivia Benson and Benjamin Button.
“Wishing you a season of moments so wonderful, they become folklore,” the card reads. “Love, Taylor Swift and everyone at 13 Management.” The cats are suitably decked out in holiday gear that includes a Santa hat, scarf and glass of presumably festive spirits.
Swift, who turns 31 on Dec. 13, is probably looking forward to putting this year in the rearview as much as the rest of us. Despite the universal acclaim “Folklore” received, most of her 2020 has been characterized by her ongoing battle with mega-manager Scooter Braun over her back catalog.
In November, Braun’s Ithaca Holdings LLC sold the master rights to Swift’s first six albums to an investment fund almost a year and half after buying the Nashville-based Big Machine Label Group.
Swift said in a social media post that a condition of the sale was that the buyers not make contact with her, a move by Braun she said was designed to “silence her.” The “You Need to Calm Down” singer is moving ahead with her plan to re-record her early music in an attempt to supplant the recordings Braun sold; the first re-recording of one of the songs, “Love Story,” was heard earlier this month in an ad for online dating site Match.com.